juanchica

Entrepreneur, rancher and father.Advocate for freedom, value creator by trade, restless by nature and a lifelong learner. Here I write about biotechnology, nutrition, innovation, mindset, the land and cattle ranching.

Projects

Yuwú

Some places are most valuable for what we choose to preserve. 218 hectares of tropical forest that are part of our family's history. Learn more ›

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Blog

Cattle ranching doesn't start with the cow

Designing from first principles: from sun and soil to biomass, from the animal to cash, and from data to learning

Most cattle conversations start too late. They start by asking which breed to buy, how many animals will fit, which supplement to use, which rotation system to implement, or what a kilo of product could be worth. These are important questions, but they all assume… Read more ›

October 25, 2026

Dancing with my sadness

Learning to listen to it without letting it write the whole story

Today, someone very special asked me two questions that made me uncomfortable at first: “What is depression to you?” and “how do you want to relate to your sadness?” Then they said something even stranger: that I should go out and dance with it, talk… Read more ›

October 19, 2026

Beat and rhythm

Life doesn't need a perfect routine, but a structure to come back to

Not long ago, someone very special said something to me in a conversation that stayed with me: life is a matter of beat and rhythm. At first I thought we were talking only about habits: getting up early, exercising, eating well, sleeping, writing, praying. All… Read more ›

October 6, 2026

Being just in the face of injustice

A reflection on justice when the world doesn't behave justly

I’ve been thinking a lot about justice. It’s a word we use easily when we feel someone treated us badly, broke their word, took advantage of our trust, or made us carry consequences that weren’t ours. In those moments we say: this is unjust. And… Read more ›

September 30, 2026

What if doing more is taking away my freedom?

I don't have to execute everything I'm capable of imagining

This week I saw a post from Tim Ferriss that felt heaven-sent. In three images it said, more or less, that most things don’t make a real difference; that being busy can be a form of mental laziness; and that productivity isn’t about doing more,… Read more ›

September 23, 2026

How much do you love yourself?

When I was first asked this question, it seemed almost obvious: how much do you love yourself?

My first reaction was to answer something like: of course I love myself. Obviously. How could I not? But the question kept turning over in my head and, as happens with some seemingly simple questions, the more I thought about it, the less simple it… Read more ›

September 1, 2026

Getting in the way as little as possible

Freedom doesn't assume we'll always choose well. It assumes nobody knows enough to choose for everyone.

A free society doesn’t start from believing that people will always make good decisions. That would be naive. People make mistakes. We choose badly. We trust the wrong person. We get into businesses that fail. We defend ideas that we later find out were false.… Read more ›

August 28, 2026

Fear wasn't the problem

The biggest cost of fear isn't suffering. It's inconsistency.

Not all losses arrive the same way. Some have the name of a person we love. Others arrive as a bankruptcy, the death of someone close, the end of a project we gave years of our lives to, an illness, or simply that moment when… Read more ›

August 5, 2026

Learning to get angry without destroying what we love

A reflection on getting through conflict with responsibility, and a willingness to weave.

This week I came across a reflection on how anger is lived inside a healthy relationship. It said, in essence, that people don’t disappear or punish the other with silence when they get angry. That they can hold difficult conversations without running away, attacking or… Read more ›

August 3, 2026

Persevering without imposing

Between not giving up too soon and not insisting too much

There’s a tension that has had me thinking this week. When we deeply believe in something, we tend to link commitment with perseverance. We insist. We look for alternatives. We correct what didn’t work. We invest more time, energy and attention. We refuse to abandon… Read more ›

August 3, 2026